Global Toys Market: Trends and Opportunities (2013-2018)


#186841

66pages

Daedal Research

$ 750

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Executive Summary

Play is the mechanism by which children learn and experience their world engaging in activities that encourage their cognitive, emotional and social development. With children opting for more innovative toys, the toys market has been influenced by changing consumer tastes and interests. The market is highly characterized by fluctuations which are seasonal and trend driven in nature. Toys market aimed at preschoolers being offered with wide range of choices is considered to be a promising segment. The best toys are those which are selected based on their appropriateness for a childs age, development and interests.

The demand for toys has undergone a dramatic change. The concept of edutainment toys has emerged. Toys no longer just fulfill the entertainment requirements of a child, but also cater to the growing needs of skill development of children. Through technology, toys are being made more educational and engaging. The global toys market is characterized by licensing agreements between the companies, offering innovated and eco friendly toys to the customers.

Scope of the Report

The report titled Global Toys Market: Trends and Opportunities (2013-2018) analyzes the potential opportunities and significant trends in the toys industry. The report provides detailed analysis of the global toys market including the regional markets of North America, South America, Europe, and Asia Pacific. Further, the report also analyzes the toy markets of the US, Brazil, China, India and Japan. Also, key market challenges recognized by the analysts and the major observable trends in the global toys market are presented in the report. Leading companies operating in this market, namely Mattel Inc., Hasbro Inc., and LEGO Group has been profiled with their respective business strategies. The growth of the market has been projected taking into consideration various aspects like previous growth patterns, the current trends, the growth drivers and challenges.

Geographical Coverage

  • Global
  • Asia-Pacific
  • Europe

Country Coverage

  • United States
  • Brazil
  • China
  • India
  • Japan

Company Coverage

  • Mattel Inc.
  • Hasbro Inc.
  • LEGO Group
Table of Content

1. Executive Summary

2. Toys: An Overview
2.1 Types of Toys
2.2 Child Development

3. Global Toys Market: An Analysis
3.1 Global Toys Market: Sizing and Growth (Actual and Forecast)
3.2 Global Toys Market: Market Share Analysis
3.2.1 Market Share by Competitors
3.2.2 Market Share by Revenue Earned in Segments
3.2.3 Market Share by Age Group

4. Global Toys Market: Regional Analysis
4.1 Europe Toys Market: An Overview
4.1.1 Europe Toys Market: Sizing and Growth (Actual and Forecast)
4.2 Asia Pacific Toys Market: An Overview
4.2.1 Asia Pacific Toys Market: Sizing and Growth (Actual and Forecast)

5. Global Toys Market: Country Analysis
5.1 The US Toys Market: An Overview
5.1.1 The US Toys Market: Sizing and Growth (Actual and Forecast)
5.2 Brazil Toys Market: An Overview
5.2.1 Brazil Toys Market: Sizing and Growth (Actual and Forecast)
5.3 China Toys Market: An Overview
5.3.1 China Toys Market: Sizing and Growth (Actual and Forecast)
5.3.2 Market Share Analysis: By Category
5.4 India Toys Market: An Overview
5.4.1 India Toys Market: Sizing and Growth (Actual and Forecast)
5.4.2 Market Share Analysis: By Competitors
5.5 Japan Toys Market: An Overview
5.5.1 Japan Toys Market: Sizing and Growth (Actual and Forecast)

6. Global Toys Market: Growth Drivers and Challenges
6.1 Growth Drivers
6.1.1 Ease of Entering the Industry
6.1.2 Advertising
6.1.3 Product Innovation
6.2 Challenges
6.2.1 Increasing Safety and Environmental Legislation
6.2.2 Intensified Competition from Illegal and Fake Products
6.2.3 Seasonal Demand

7. Global Toys Market Trends
7.1 Licensed Toys
7.2 The Color Green
7.3 Edutainment Toys
7.4 Upcoming Trends in Toys Market (2013)

8. Global Toys Market: Competitive Landscape

9. Global Toys Market: Company Analysis
9.1 Mattel Inc.
9.1.1 Business Overview
9.1.2 Financial Overview
9.1.3 Business Strategies
9.2 Hasbro Inc.
9.2.1 Business Overview
9.2.2 Financial Overview
9.2.3 Business Strategies
9.3 LEGO
9.3.1 Business Overview
9.3.2 Financial Overview
9.3.3 Business Strategies

Table 1: Toys and Activities to Nurture Childrens Cognitive Development
Table 2: Types of Educational Toys
Figure 1: Global Toys Market Size, 2008-2012 (US$ Billions)
Figure 2: Global Toys Market Size Forecast, 2013E-2018E (US$ Billions)
Figure 3: Global Toys Market Share by Competitors (2012)
Figure 4: Global Toys Market Share by Revenue Earned in Segments (2012)
Figure 5: Global Toys Market Share by Age Group (2012)
Figure 6: Global Toys Market Share by Region (2012)
Figure 7: Market Size of Toys Industry in Europe, 2008-2012 (US$ Billions)
Figure 8: Market Size Forecast of Toys Industry in Europe, 2013E-2018E (US$ Billions)
Figure 9: Market Size of Toys Industry in Asia Pacific, 2008-2012 (US$ Billions)
Figure 10: Market Size Forecast of Toys Industry in Asia Pacific, 2013E-2018E (US$ Billions)
Figure 11: Market Size of Toys Industry in the US, 2008-2012 (US$ Billions)
Figure 12: Market Size Forecast of Toys Industry in the US, 2013E-2018E (US$ Billions)
Figure 13: Market Size of Toys Industry in Brazil, 2008-2012 (US$ Millions)
Figure 14: Market Size Forecast of Toys Industry in Brazil, 2013E-2018E (US$ Millions)
Figure 15: Market Size of Toys Industry in China, 2008-2012 (US$ Billions)
Figure 16: Market Size Forecast of Toys Industry in China, 2013E-2018E (US$ Billions)
Figure 17: China Toys Market Share by Category (2012)
Figure 18: Market Size of Toys Industry in India, 2008-2012 (US$ Billions)
Figure 19: Market Size of Toys Industry in India, 2013E- 2018E (US$ Billions)
Figure 20: Indian Toys Market Share by Competitors (2012)
Figure 21: Market Size of Toys Industry in Japan, 2008-2012E (US$ Billions)
Figure 22: Market Size Forecast of Toys Industry in Japan, 2013E-2018E (US$ Billions)
Table 3: Product lines of Major Players
Figure 23: Mattel Inc, Segment Wise Revenue, 2012 (US$ billions)
Figure 24: Mattel Inc. Toys Market Revenue, 2010-2012 (US$ billions)
Figure 25: Hasbro Inc. Revenue from its Categories, 2012 (US$ Billions)
Figure 26: Hasbro Inc. Toys Market Revenue, 2010-2012 (US$ Billions)
Figure 27: LEGO Toys Market Revenue, 2010-2012 (US$ Billions)