Licensed Sports Merchandise Market: Focus on North America - 2013 Edition


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Koncept Analytics

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Sports licensing forms a significant portion of overall licensed merchandise market in North America. Sports licensing covers licensing of logos, symbols, names of varied sports organizations and team players. These items are owned by sports institutions which are known as licensors and they lease the rights to use their property to licensees in return of royalty. The growth in retail sales of licensed sports merchandise in 2012 was on account of two of its sub segments namely apparel and accessories.

The two largest major leagues, NFL and MLB together represented almost half of share in North American sports licensing market. Sales of collegiate merchandise were driven by popularity of university/college level sport teams and also small & medium sized colleges entering into licensing. Preferred distribution channels for licensed sports merchandise include discounters, specialty stores and department stores. E-commerce is also coming up as a distribution channel for licensed products despite having a small share. BRIC nations (Brazil, Russia, India and China) are considered as a source of tremendous growth due to rapid increase in disposable income and increase in discretionary spending.

Key issues of the market include consolidation of power among licensors, declining retail shelf space, high entry barriers and intense competition. Some of the major retailers for licensed sports merchandise include G III Apparel Group Ltd, VF Imagewear, Knights Apparel Inc, Reebok and Nike.

The present report offers an analysis of the global licensed merchandise market with focus on the US and Canada. It also discusses key growth market trends, drivers and major challenges faced by the licensed merchandise industry. Apart from providing competitive landscape, the report also profiles the major players in the market.
TABLE OF CONTENT

1. Licensing Market - Introduction

2. Global Licensed Merchandise Market
2.1 Market Size
2.2 Geographical Segmentation
2.3 Product Wise Segmentation

3. The US and Canada Licensed Merchandise Market
3.1 Retail Sales
3.2 Market Categorization

4. Licensed Sports Merchandise Market in North America
4.1 Retail Sales
4.2 Product Categorization
4.3 Share by Professional Sports Leagues
4.4 Supply Chain
4.5 Collegiate Sports Licensed Merchandise Market
4.6 Distribution Channels

5. Average Royalty Rates

6. Market Dynamics
6.1 Market Trends
6.1.1 Decline in Length of Licensing Contract
6.1.2 Alternative Deal Structures
6.1.3 Proliferation of Digital-Origin Properties
6.2 Growth Drivers
6.2.1 Favorable Economic Growth
6.2.2 Opportunity in BRIC Countries
6.2.3 Demand for Sporting Goods
6.3 Key Issues
6.3.1 Consolidation of Retail Business
6.3.2 Counterfeiting/Duplicate Products
6.3.3 High Entry Barriers

7. Competitive Landscape

8. Company Profiles
8.1 G III Apparel Group Ltd
8.1.1 Business Description
8.1.2 Financial Overview
8.1.3 Business Strategies
Expansion through Acquisitions
Add New Product Categories
8.2 VF Corporation (Imagewear Coalition)
8.2.1 Business Description
8.2.2 Financial Overview
8.2.3 Business Strategies
Substantial Growth in Asia Pacific Region
Channel Growth through E-Commerce
8.3 Knights Apparel Inc.
8.3.1 Business Overview
8.3.2 Business Strategies
Expansion through Licensing Agreements
8.4 Fanatics Inc.
8.4.1 Business Description
8.4.2 Business Strategies
Building Relationship with Consumers
Fanatics Affiliate Programme

Growth Rates of Licensed Merchandise Retail Sales by Regions (2012)
Global Retail Sales of Licensed Merchandise by Product Category (2012)
Retail Sales of Licensed Sports-Based Merchandize by Product Category (2012)
Top Ten Licensees in Apparel and Non-Apparel Categories in the US (FY2012-13)
Average Royalty by Property Type (2012)
Entry Barriers for Licensed Sports Merchandise
Competitive Positioning of Licensed Merchandise Market Players- The US (2012)
List of Licensed and Proprietary Brands of G III Apparel
VF Corporation Business Segments
Primary Brands and Products in VF’s Imagewear Segment

Flowchart to Demonstrate the Processes Involved In Licensing
Global Retail Sales of Licensed Merchandise Market (2004-2012)
Retail Sales of Licensed Merchandise Worldwide by Geography (2012)
Share of Retail Sales of Licensed Merchandise, Worldwide, by Product Category (2012)
Retail Sales of Licensed Merchandise in the US & Canada (2008-2012)
Licensed Merchandise Market Categorization in the US & Canada (2012)
Retail Sales of Licensed Sports Merchandise in the US & Canada (2004-2012)
Share of Licensed Sports Merchandise by Leagues in North America (2012)
Supply Chain Diagram – Licensed Sports Merchandise
Retail Sales of Collegiate Sports Merchandise in the US & Canada (2006-2012)
Retail Sales of Licensed Sports Merchandise by Distribution Channels (2012)
Average Length of Licensing Contract (2011 vs 2012)
GDP at Current Prices in the US (2006-2012)
The US Unemployment Rate in % (2005-2012)
Retail Sales of Licensed Merchandise in BRIC Countries (2011 vs 2012)
Real GDP Growth in Developing Countries (2009 versus 2015F)
Consumer Purchases of Sporting Goods in the US (2006-2012)
Net Sales of G III Apparel Group (2009-2013)
VF Corporation- Sales by Segments (2012)
Total Revenues of the VF’s Imagewear Segment (2008-2012)