Chocolate Confectionery - Brazil - February 2014


#187300

114pages

Mintel

$ 3996

In Stock

Governmental pressure on the chocolate industry to make their products healthier or reduce portion sizes is likely to increase given the cost of obesity. A proactive approach in this respect can help brands to stay ahead of the “state stick” and avoid being targeted. This also has the potential to boost their reputation as a responsible brand among consumers.