Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Argentina beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
The local economy finished the year with an estimated GDP growth of 3%. Even if 3% is not a bad figure, the predictions for local performance are not very optimistic.
What are the key drivers behind recent market changes?
With falling purchasing power due to a fast devaluation of the local currency, (that in 2013 managed to fall an estimated 25%), and with an impediment for local people to access foreign currencies, and without a wide array of investment options, local consumers have been choosing to spend their disposable income, which has been helping activate demand.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Argentina beverage industry and want more detail and analysis on this data. Canadean's Argentina Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q32013vs Q32012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market.
Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
Volumes for Q32013 vs Q32012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors.
Key Market Issues
With increasing inflationary pressures, the local currency is quickly losing its value and saving is starting to become an odyssey for an important portion of the Argentinean population.
Falling reserves due to an expansion in government spending and no other financial vehicle to access the credit markets, are damaging the economy as a whole, as well as any foreign investor interested in investing in the country.
The beverage world has been affected by this macro situation. Difficulties in importing middle goods to produce final products, as well as impossibilities in the remission of dividends to head offices, has been reshaping the way business is conducted and many are choosing to renew their machinery so as to avoid the erosion of their earnings in local currency.
All main beverage categories enjoyed positive performances in 2013 with the exception of beer which has been losing out to imported brews. Carbonates enjoyed an excellent end of year, and will continue to drive the beverage industry forward.
Energy drinks remain dynamic and are enjoying robust growth. Very effective marketing activities, as well as new consumer occasions are fuelling the category forward.
Functional beverages (that provide vitamins and minerals) were the best performers in cultured dairy, as consumers are interested in products that help to improve their nutritional intake