Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Austria beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
Austria's economy has done well in Q4-13, but consumer prices for food and beverages increased by an average of 3%, combined with higher prices in other fields. The rising prices were higher than the inflation, which was around 2% for Q4-13.
What are the key drivers behind recent market changes?
Temperatures exceeded the average, bringing sunshine and only a few cold and rainy days for Austria in all three months of Q4-13. This affected sales (similar to Q3-13), especially obvious in the packaged water and iced/rtd tea drinks categories as they benefit from good weather.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Austrian beverage industry and want more detail and analysis on this data. Canadean's Austria Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013 volumes and latest 2014 forecasts
An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market.
Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
Volumes for Q42013 vs Q42012, Provisional2013 volumes, moving annual totals (MAT) and latest 2014 Forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.
This quarters special focus is on Functional and Flavored Waters
Key Market Issues
Dairy products witnessed a negative development in most categories during 2013. This was due to the declining trend in white milk and evaporated milk consumption owing to the market maturity and changing consumption habits.
The economic climate improved, but inflation still rose.
Consumers tend to be very critical towards functional products and therefore fair trade or organic products are more of a priority with Austrian shoppers. Functional products in general are perceived as overpriced and the claimed health benefits are questioned.
Private Label products are visible in nearly all soft and ACB categories but are most notable in packaged water, juice and still drinks. Private Label producers deliver alternatives for price-conscious consumers.
The higher consumer prices have not affected the beverage industry much, since the purchasing power is still high. Beer sales went down, but this is a general pattern throughout the last few years. Wines and spirits volumes rose, as well as fortified wines.
Above average temperatures supported the sale of soft drinks.