Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Bosnia-Herzegovina beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
Poor growth of household incomes that was compounded by additional concerns regarding job security and the difficult investment climate throughout the Euro zone, impacted the Bosnian economy in 2013.
What are the key drivers behind recent market changes?
Weather, especially in December, was warmer than expected which helped stimulate growth slightly. Nevertheless the temperatures were not high enough to significantly raise consumption.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Bosnian-Herzegovinian beverage industry and want more detail and analysis on this data. Canadean's Bosnia-Herzegovina Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest 2014 forecasts
An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
Volumes for Q42013 vs Q42012, provisional 2013, moving annual totals (MAT) and latest 2014 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.
This quarters special focus is on Functional and Flavored Waters
Key Market Issues
Horeca lost its share, while PL products were (and will stay) irrelevant in all categories except in fruit powders and partly in still drinks.
The drop with the soft drinks market was led by packaged water and still drinks, as key competitors to the carbonated flavored water (with sugar) segment.
Unemployment reached 27%; especially vulnerable are the younger demographics.
Although early estimates point towards a solid GDP recovery in 2013, the recovery will not be felt by the population as in real terms per capita growth is stagnant.
ACB categories recorded a slower drop than soft drinks (5%), thanks to diminishing effects of the aflatoxin issues, especially in public, which had direct positive impacts on liquid dairy products.
Kiseljak Sensation (limeta and kiwano) continued with tremendous growth in this quarter. Since it is carbonated flavored water with sugar, it is positioned among PW where the Kiseljak brand dominates and is perceived as healthier than other CSD products. Even without serious marketing activity, Kiseljak Sensation rapidly spread in all Horeca channels in the second half of 2013.