Belarus Quarterly Beverage Tracker Report Q4 2013




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Product Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Belarus beverage market

Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
GDP continued to demonstrate slow growth, but risks of the Belarusian economy remains very significant. Lack of positive changes in the economy and foreign loans will lead to another devaluation of the Belarusian ruble. Devaluation expectations of the population increased.

What are the key drivers behind recent market changes?
Belarus was leader among post-Soviet countries in terms of retail price growth. In 2013 prices in Belarus increased by 13%. By the end of the year, inflation has accelerated. Inflation in Belarus exceeded the official forecast. In Q4-13 inflation accelerated. One of the reasons - reduction of the refinancing rate by the National bank. Proportion of bad loans rose slightly.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Belarusian beverage industry and want more detail and analysis on this data. Canadean's Belarus Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q4 2012, together with provisional 2013volumes and latest2014 forecasts.

An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined

Volumes for Q4 2013 vs Q42012, provisional2013 volumes, moving annual totals (MAT) and latest 2014 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.

This quarters special focus is on Functional and Flavored Waters.

Key Market Issues
The Belarusian balance of payments has worsened as exports continued to decline the foreign trade balance deteriorated in Q4-13, a serious problem was the drop in demand for Belarusian goods in the traditional markets, mainly Russia.

The concept of PL products has not been established in any meaningful way in Belarus; not only are volumes insignificant the majority of categories do not feature PL products at all

Risks for the Belarusian economy remain very significant. The Belarusian economy remains in a state of dramatic crisis. Salaries are falling, prices are increasing and there are occasional shortages of goods in stores.

New product development was rather weak in Q4-13. Most operators postponed their new product plans for later periods.

Key Highlights
Fermented kvass sales continue to demonstrate good growth. Kvass is one of the few soft drinks segments that many operators consider still has room for growth.

18% growth was seen in Q4-13. The key drivers behind this good performance were the promotional activities (TV and outdoor advertising plus in-store promotions were used) of market leaders and the improved economic environment.