Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Switzerland beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
Economic forecasts from the Federal government's expert confirmed that the economic situation for Switzerland has brightened in Q4. The positive upturn in the export industry has been confirmed.
What are the key drivers behind recent market changes?
Providing the international economy continues on a gradual path of recovery, there are good prospects for a strengthening economic upturn in Switzerland over the next two years. Solid GDP growth of 1.9% in 2013 is expected to accelerate to 2.3% in 2014 and 2.7% 2015. The labor market is also likely to improve.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Switzerland beverage industry and want more detail and analysis on this data. Canadean's Switzerland Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest 2014 forecasts
An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
Volumes for Q42013 vs Q42012, Provisional 2013 volumes, moving annual totals (MAT) and latest 2014Forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.
This quarters special focus is on Functional and Flavored Waters
Key Market Issues
The Swiss Consumer Price Index calculated by the Federal Statistical Office registered a decline of 0.2% in December 2013. Compared with the same month in the previous year, the inflation rate was +0.1%, compared with annualized rates of also +0.1% in November 2013 and of -0.4% in December 2012.
According to the Secretary of Economic Affairs, the latest statistics on unemployment show an increase to 3.5% in December 2013. This represents an increase of +5.0% over 2012.
Iced/rtd coffee drinks were the only soft drinks category to grow.
Consumer confidence in Switzerland remained fairly stable during the first part of the year through to November. The consumer confidence index improved slightly on the result of the previous survey and was up on the long term average.
Switzerland's real gross domestic product (GDP) slowly expanded by 0.5%. Positive growth contributions came from net exports of goods. On the production side, the value-added industries provided the largest positive contributions.
Private Label performance has generally improved during the Quarter. However in many categories it may have increased in market share but it still could not compete with branded products. It seems that even in times of economic uncertainty that Swiss consumers prefer to spend their money on proven and well known quality rather than take a risk on what they perceive as a lesser quality product.