Czech Republic Quarterly Beverage Tracker Report Q4 2013




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Product Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Czech Republic beverage market

Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
The Czech economy continues in the grasp of recession as it contracted again by as much as 1.2% in Q3-13 compared to Q3-12. However, some improvements were observed in Q4-13 as the rate of contraction eases.

What are the key drivers behind recent market changes?
With government spending constrained by austerity to avoid contagion from the euro region's sovereign debt crisis, the country's growth has stalled since mid-2011. The decline in output in 2013 is accentuated by weak domestic demand and inhibited household consumption, largely owing to the impact of fiscal tightening.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Czech Republic beverage industry and want more detail and analysis on this data. Canadean's Czech Republic Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest2014 forecasts

An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined

Volumes for Q42013 vs Q42012, provisional2013 volumes, moving annual totals (MAT) and latest 2014 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.

This quarters special focus is on Functional and Flavored Waters

Key Market Issues
The main worry continues to be the high unemployment, but it seems that the rate has come up from 6.8% in Q2-13 to 6.9% in Q3-13. With the strengthening economy it is likely that unemployment did not grow any further in 2013. However, fear of unemployment continues to be one of the main factors stopping consumer spending.

Bulk/HOD water is now in a steep decline, as a greater number of consumers have turned to tap water and also POU systems instead.

Key Highlights
Sales in November 2013 on November 2012 were slightly up by 0.2%. This represents an improvement since Horeca sales had been in decline for many previous months. Number of tourists continued to increase and hotels reported growing revenues as a result throughout the second half of 2013. Hotels reported a 2.9% growth in November compared to the same period last year.

In December 2013 business confidence was up compared to the previous month and importantly the level is now above it was in September 2012 as businesses are seeing the first signs of recovery.

Inflation was down in Q4-13, to 1.2% year on year in December 2013. Retail prices grew less strongly in Q4 as recessional trends kept prices down.

Higher frequency of substantial discounts, increasing tourism, warmer weather and stabilization of Horeca sales had a positive effect on sales of juices which grew by almost 14% in Q4-13.