Estonia Quarterly Beverage Tracker Report Q4 2013




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Product Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Estonia beverage market

Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
An increase in wages, combined with regained confidence in the economy and lower inflation, brought about growth of 7% within retail during the last quarter of 2013; a performance which is above the EU average.

What are the key drivers behind recent market changes?
Following an improvement in the Estonian economy, consumption of commercial beverages increased in Q4-13. Soft drinks approached a 3% growth, with carbonates, juices and still drinks reporting the best performances.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Estonia beverage industry and want more detail and analysis on this data. Canadean's Estonia Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest2014 forecasts

An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined

Volumes for Q42013 vs Q42012, Provisional2013 volumes, moving annual totals (MAT) and latest 2014Forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.

This quarters special focus is on Functional and Flavored Waters

Key Market Issues
PL fails to compete with branded products, as there are many price discounts still offered in the retail chains.

The weather during the quarter was unpredictable, with snow flurries seen in both October and December and above average temperatures in November.

Dairy drinks performance was stable, as quite high prices prevent category from growth especially for white milk.

Energy drinks continued dropping by 2% in Q4-13, after the category reached record high volumes last year.

Key Highlights
Positive trends, including a higher employment rate and the aforementioned increased wages have boosted the general economy.

It is estimated that in December, retail reached its best performance for a number of years.

Alcoholic drinks also saw a growth of 3%, despite discussions on how to decrease alcohol consumption by the government.

Juice consumption increased by almost 6% in Q4-13, as consumers purchasing power increased