Finland Quarterly Beverage Tracker Report Q4 2013




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Product Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Finland beverage market

Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
In December, consumer prices increased mostly due to higher prices of food, housing, restaurant and caf services. Food prices increased the most due to higher prices of dairy products, vegetables and meat. The rising of consumer prices were curbed most in December by fallen interest rates and prices of entertainment electronics from the year before.

What are the key drivers behind recent market changes?
According to the Finnish Meteorological Institute, 2013 was an exceptionally warm year, with higher than normal precipitation levels in the central parts of the country. Of the individual months measured throughout the country, only March, April and July were colder than normal, with March recording exceptionally cold temperatures.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Finland beverage industry and want more detail and analysis on this data. Canadean's Finland Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013 volumes and latest2014 forecasts

An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined

Volumes for Q42013 vs Q42012, provisional 2013 volumes, moving annual totals (MAT) and latest 2014Forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.

This quarters special focus is on Functional and Flavored Waters

Key Market Issues
The latest Labor Force survey shows that in the fourth quarter of 2013, the average number of employed persons was 2,422,000, or 25,000 fewer than in the corresponding quarter of 2012. The number of employed persons increased most in professional, scientific and technical activities and decreased in wholesale and retail trade.

Private Label appears to be taking share in most categories as consumers struggle with increasing prices.

From November to December, consumer prices went up by 0.4%, primarily due to increases in the prices of food and air travel.

Key Highlights
The consumer confidence indicator stood at 7.2 in December whereas in November it was 6.4 and in October 3.8. Confidence in the economy was, in December, stronger than one year ago (3.5) but still below the long-term average (12.2). In December, 31% of consumers believed that Finland's economic situation would improve during the next 12 months, while 29% of them thought that the country's economy would deteriorate.

Iced/rtd coffee drinks posted a growth of 37% in Q4-13, as it is the smallest category, there is plenty of room for potential expansion and growth. A number of new product developments in the quarter also helped volumes.