Republic of Ireland Quarterly Beverage Tracker Report Q4 2013




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Product Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Republic of Ireland beverage market

Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Ireland's economy grew strongly in July to September, supporting the coalition government's claim that the country's recovery is at last under way, as it completes a three-year bailout program. However, problems still persist, as the banking system remains damaged and many households struggle to pay home-loan and personal debts and continue to suffer the effects of long-term unemployment.

What are the key drivers behind recent market changes?
October weather was warm in most places but driest in the West, Northwest and North. November was dry except in the North and cold everywhere. December weather was mainly wet, warm and windy but duller than normal.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Republic of Ireland beverage industry and want more detail and analysis on this data. Canadean's Republic of Ireland Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest2014 forecasts

An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined

Volumes for Q42013 vs Q42012, Provisional2013 volumes, moving annual totals (MAT) and latest 2014Forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.

This quarters special focus is on Functional and Flavored Waters

Key Market Issues
The Irish economy is slowly recovering, yet consumer spending remains curtailed as the government austerity measures are still biting.

On 14 October, the Irish government announced what it hoped would be its final austerity budget, with a 2.5 bn package of cuts and taxes. This brought unwelcome news to many, especially savers, who were faced with a higher 41% DIRT (Deposit Interest Retention Tax) on savings (a rise from 33%).

Excise duty on a pint of beer or cider, and a standard measure of spirits was increased by 10 cents, whilst the duty on a 75cl bottle of wine was increased by 50 cents. The drinks industry was very displeased with the excise duty hike.

Key Highlights
There was an annual increase in employment of 3.2% (or 58,000) in the year to the third quarter of 2013, bringing total employment to 1,899,300. This compares with an annual increase in employment of 1.8% in the previous quarter and a decrease of 0.2% in the year to Q3-12.

Private Label and discounter lines continued to put pressure on brands in Q4-13, particularly in the packaged water market, gaining ground as consumers sought out value for money in the current economic climate.

Both packaged water and carbonates saw a more positive performance, particularly aided by the warmer weather seen in October.