Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Lithuania beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
Lithuania's GDP increased by 2.3% in Q3-13, with the latest forecasts for the whole of 2013 indicating an increase of 3.2%. Although the inflation rate for consumer goods increased by 0.4% in November and December, the average inflation rate for the whole of 2013 is expected to be around 1.3% (compared to 3.2% in 2012). The cost of consumer goods, therefore, dropped slightly in 2013 compared to 2012.
What are the key drivers behind recent market changes?
Temperatures were higher in Q4-13 compared to Q4-12. The average temperature in December, for example, was -5C in 2012 compared to +3C in 2013. Average rainfall was also significantly lower in Q4-13. In October 2012, for example, 90mm of rainfall was recorded, whereas only 40mm fell during the same month in 2013.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Lithuania beverage industry and want more detail and analysis on this data. Canadean's Lithuania Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest2014 forecasts
An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
Volumes for Q42013 vs Q42012, Provisional 2013 volumes, moving annual totals (MAT) and latest 2014 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.
This quarters special focus is on Functional and Flavored Waters
Key Market Issues
PL products are currently underperforming. Various price promotions enable consumers to purchase branded products, with Private Label unable to compete.
Alcoholic drinks dropped by more than 3%, mostly due to a decline for beer and cider. Both categories have been suffering from the impact of new packaging legislation which came into force at the beginning of the year.
Dairy producers were hit hard by an embargo from the Russian government and were forced to sell their products locally with heavy discounts. Local consumption, therefore, only saw a slight increase.
Still drinks continued to decline in Q4-13, with the category losing consumers to products with a higher juice content
An improving economy and favorable weather conditions have seen soft drinks increase by almost 2% in Q4-13.
Price discounts have helped the dairy market grow, despite the impact of the Russian embargo.
Above average temperatures allowed for growth within the larger soft drinks categories.
The energy drinks category grew by well over 4% in Q4-13, driven by younger consumers who are attracted to the colorful packaging and various price promotions on offer.
The hot coffee and hot tea categories both saw an increase in volumes in Q4-13, due to improved consumer purchasing power