Macedonia Quarterly Beverage Tracker Report Q4 2013




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Product Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Macedonia beverage market

Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
2013 finished at 3.3% GDP growth, according to preliminary findings by the National Bank of the Republic of Macedonia. The average annual inflation totaled 2.8%, which was close to previous projections. With the industrial production volume up by 9% in the last month of December (compared to the same period in 2012), the National Bank has expressed optimism over the state of the economy.

What are the key drivers behind recent market changes?
However, the high unemployment rate of nearly 30% has Macedonia listed among the top 5 worst world economies according to CNN. In attempts to alleviate this, the government has been trying to attract foreign investments in industrial zones, offering free infrastructure, land, along with no taxes for a number of years.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Macedonia beverage industry and want more detail and analysis on this data. Canadean's Macedonia Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together provisional 2013volumes and latest2014 forecasts

An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined

Volumes for Q42013 vs Q42012, Provisional2013 volumes, moving annual totals (MAT) and latest 2014 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.

This quarters special focus is on Functional and Flavored Waters

Key Market Issues
The high unemployment rate of nearly 30% has Macedonia listed among the top 5 worst world economies according to CNN.

Cold October weather and very high pollution in the capital and other cities, with no wind, rain or snow for weeks on end during the month of November and December meant populations were less inclined to go outside, this caused a decline in the on-premise as well as off-premise consumption.

The weak soft drinks consumption in Q4 was mostly due to the unfavorable weather and economic uncertainty, reflecting mostly in the seasonal beverages and 'on the go' segment.

Aflatoxin threat has re-appeared in the dairy industry, causing consumer confidence to decline.

Key Highlights
Cautious consumer spending has brought more consumers to the discount chains, in an attempt to save on essentials. Furthermore, the discount chains have let prices drop even lower prior to the New Year shopping spree, in order to amass volume. This has also reflected on the PL products positioned in the carbonates and still drinks categories, with double-digit growth over the last quarter as well.

Price promotions during the festive period within soft drinks saved volumes.

Macroeconomic indicators are positive, although insufficient to raise the standard of living.