Mexico Quarterly Beverage Tracker Report Q4 2013




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Product Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Mexico beverage market

Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
The Mexican economy had a bigger growth in Q4-13 compared to previous quarters, increasing by 2% during this period.

What are the key drivers behind recent market changes?
Economic growth was due to an improvement in the United States industrial sector that resulted in an increase in country exports, a lower unemployment rate and a slight increase in domestic consumption.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Mexico beverage industry and want more detail and analysis on this data. Canadean's Mexico Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013 volumes and latest2014 forecasts

An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined

Volumes for Q42013 vs Q42012, Provisional 2013 volumes, moving annual totals (MAT) and 2014 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots).

Key Market Issues
Retail sales in some stores continued dropping in October and December, although in November they showed a steady recovery.

It is expected that Mexico GDP will grow around 1% in 2013. GDP forecast has declined after the economic development during Q3-13, affected by tropical storms Manuel and Ingrid. These natural disasters slowed down the second semester of economic development in the country.

The consumer confidence index reported a negative trend in Q4-13; it dropped 6% compared to the same period last year.

Key Highlights
Drinking yogurt had a positive performance during Q4-13 as well, mainly driven by the healthcare trend. The category predicts further progression due to an increase in flavor varieties and offers in stores.

Coffee showed a solid performance during this period. It was boosted by the winter cold weather and an increase in points of sales - mainly the opening of coffee shops and convenience stores.

During Q4-13, hotel occupancy in tourist destinations grew 15% compared to the same period last year.