Norway Quarterly Beverage Tracker Report Q4 2013




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Product Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Norway beverage market

Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
After a weak Q2-13, growth in mainland Norway's gross domestic product (GDP) rose to 0.5% in Q3-13, according to the latest seasonally-adjusted volume figures from the Central Statistics Bureau. This is somewhat lower than trend growth.

What are the key drivers behind recent market changes?
The Budget 2014 proposals were ratified by the new Government on 8 November 2013. The former government, Stoltenberg II, increased the tax level, whereas the new Government is reducing taxes. The new center-right government is giving priority to tax cuts promoting economic growth and contributing to long-term security of the welfare system. Overall, the tax relief amounts to NOK8 bn accrued and NOK4.8 bn booked in 2014.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Norway beverage industry and want more detail and analysis on this data. Canadean's Norway Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest2014 forecasts

An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined

Volumes for Q42013 vs Q42012, Provisional 2013 volumes, moving annual totals (MAT) and 2014 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.

This quarters special focus is on Functional and Flavored Waters

Key Market Issues
Following proposals made in the Budget, The tax on finished soft drinks will rise by 1.6% and the tax on squash/syrups will rise by 1.6% in 2014. The sugar tax will rise by 1.5%. The environmental tax on packaging will rise by 1.5% for glass, cans and cartons and by 1.6% for plastic bottles.

The colder weather may have impacted consumption to some extent. Packaged water gained ground but carbonates consumption was down. Juice containing drinks were down as a hole but nectars showed a little growth during the quarter, possibly due to lower price than pure juice generally.

Cider edged back possibly due to the advent of the traditional Julel (Christmas beer).

Key Highlights
Employment grew by 0.5% in Q3-13, up from 0.3% and 0.4% in Q1-13 and Q2-13 respectively. Growth in hours worked was about the same as growth in employment. In 2013, a marked growth in employment has been evident in general government and construction.

Gross value added in manufacturing grew by 1.5% in Q3-13. The strong growth was for the most part due to increased activity in machinery-producing industries, production of food products, and parts of commodity manufacturing. Value added in building of ships, oil platforms and modules fell after several quarters of marked growth.

Sports drinks consumption was up slightly but energy drinks enjoyed strong double-digit growth during the quarter. There was little innovation for sports and energy drinks but Coca-Cola extended distribution for the Urge Intense Wild Mango introduced in Q3-13.