Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Poland beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
GDP further increased and grew by 2.4% in Q3-13 in Poland. Current economic indicators are optimistic, with over 1% growth of GDP forecast for the end of 2013.
What are the key drivers behind recent market changes?
The weather in October and December was warmer than the same months of 2012 with the month of November comparable to the previous year. The warmer weather contributed to the growth of packaged water in particular.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Poland beverage industry and want more detail and analysis on this data. Canadean's Poland Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest2014 forecasts
An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
Volumes for Q42013 vs Q42012, Provisional 2013 volumes, moving annual totals (MAT) and latest 2014Forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.
This quarters special focus is on Functional and Flavored Waters
Key Market Issues
As GDP development improved compared to the previous quarter, inflation also slightly increased to 0.7% noted at the end of December 2013.
The rate of unemployment is still relatively high, reaching 13.2% at the end of December 2013. However, compared to Q4-12 the unemployment rate has dropped by 0.2%.
Private Label products showed further growth in Q4-13, due to development of the discount channel as well as development of own PL within growing small store' chains: like ODIDO chain, ABC store chain, etc.
In Q4-13 the best performing category; packaged water, was helped by the warmer than usual weather conditions.