Serbia Quarterly Beverage Tracker Report Q4 2013




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Product Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Serbia beverage market

Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Despite GDP growth of over 2% in 2013, a high unemployment rate and the beginning of austerity measures on all levels (including public sector) kept old patterns in consumer behavior.

What are the key drivers behind recent market changes?
The weather was warmer than expected during December, which prevented even sharper declines in some categories where consumption is dependent on the weather.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Serbia beverage industry and want more detail and analysis on this data. Canadean's Serbia Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest2014 forecasts

An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined

Volumes for Q42013 vs Q42012, full year 2013, moving annual totals (MAT) and latest 2014 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.

This quarters special focus is on Functional and Flavored Waters

Key Market Issues
Larger players lost shares in most of the key volume categories, while smaller companies struggled with liquidity problems and having to cut costs. This directly affected ATL budgets and distribution.

There were few new product developments during this quarter due to cost cutting policies within production business areas.

Unfavorable weather and poor Horeca had direct impact on volume expectations for hot beverages.

Growing health and obesity concerns, together with anti-alcohol campaigns and lower Horeca sales also caused beer to lose volume in this quarter.

Key Highlights
ACB markets took share from soft drinks, thanks to diminishing effects because of the aflatoxin crisis that started in the first quarter.

The above average temperatures recorded in Q4 prevented a larger drop in many categories.