Sweden Quarterly Beverage Tracker Report Q4 2013




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Product Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Sweden beverage market

Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Results for the third quarter point to continued stagnation of the Swedish economy, with GDP edging upwards by just 0.3% on the comparable period in 2012. On a positive note, unemployment is down to 7.5% in November, representing a drop of 75,000 on the same month the year before. Consumers will also be helped by static inflation, which in October was 0.1% and in November, 0.1%.

What are the key drivers behind recent market changes?
In the dying days of 2013, the Swedish parliament announced that the tax on alcohol will rise by 7% from January 2014. The increase has not been well received and there are fears that the tax will prompt further border trade activity. The tax on wine will also increase by 7% and the tax on spirits by 1%.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Sweden beverage industry and want more detail and analysis on this data. Canadean's Belarus Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest2014 forecasts

An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market.

Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined

Volumes for Q42013 vs Q42012, provisional 2013 volumes, moving annual totals (MAT) and latest 2014 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.

This quarters special focus is on Functional and Flavored Waters

Key Market Issues
Results for the third quarter point to continued stagnation of the Swedish economy, with GDP edging upwards by just 0.3% on the comparable period in 2012.

Juice has slipped very much out of fashion. To an extent this can be accredited to the jump in nectars and still drink sales. However, the problems are more deep rooted, with many Swedes seeing juice as sitting on the wrong side of the health line.

Canadean are less optimistic for the year ahead and expect the market to fall by nearly half a per cent. Other than the stagnant economy, two main factors are behind the downward projection, the first being the tax rise on alcoholic drinks. Inevitably, this will have an impact on demand for domestic sales by encouraging consumers to the border shops. The second factor was the hot summer, which amplified the soft drinks performance in 2013.

Key Highlights
Alcoholic drinks recorded a small rise, while carbonates remained virtually flat for the period. The rise in alcoholic drinks has been rewarded with a tax increase from January. Although the carbonates market may be flat, however, within the category the low calorie segment continues to register extraordinary levels of growth.

Light drinks keep on upwards trend as the health trend kicks in once more.