Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Slovak Republic beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
The Slovak economy continued to grow by 0.9% year on year in Q3-13; slightly faster than the growth seen in Q2-13. The same trend was also evident in Q4-13. The export-oriented Euro-area member has been hurt by slowing demand, pushing economic growth to its lowest level since the 2009 recession.
What are the key drivers behind recent market changes?
Private consumption has remained subdued, reflecting persistently high unemployment and the effect of fiscal consolidation. After holding up well in 2012, the global downturn started to take its toll on the Slovak economy in 2013. After experiencing one of the strongest post-crisis recoveries in the EU, growth slowed to 2% in 2012, held up by net exports.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Slovak Republic beverage industry and want more detail and analysis on this data. Canadean's Slovak Republic Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013 volumes and latest 2014 forecast volumes
An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
Volumes for Q42013 vs Q42012, Provisional2013 volumes, moving annual totals (MAT) and latest 2014Forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.
This quarters special focus is on Functional and Flavored Waters
Key Market Issues
Low consumer confidence still thwarts soft drinks, despite improving weather.
The discouraging news is that the persistently high structural unemployment is rising again. The unemployment rate increased from 14.0% in Q2-13 to 14.1% in Q3-13, placing it among the highest in the Eurozone. Prospects for employment figures, therefore, remain poor, as firms try to increase productivity to regain competitiveness.
Horeca is showing its first signs of recovery, helped by increasing tourism.
While consumer confidence weakened, business confidence was up in December, growing by 1.2 points from November, due to strengthening confidence in the retail and service sector.
The fourth quarter of 2013 was a relief from the previous half a year, as temperatures lifted well above the long-term average. The warmer weather was particularly noticeable in November and December when temperatures were, respectively, 1.8 and 2.4 degrees above the long-term average.
Energy and sports drinks continue to attract lots of interest from young consumers. This is due to a shift towards branded products sold through special offers, as consumers opt for quality rather than quantity.
The demand side was positively reacting to growth in real wages. In November and the first eleven months of 2013, real wages were up by 2.9% and 2.5% respectively. This growth is likely to continue throughout 2014.