Ukraine Quarterly Beverage Tracker Report Q4 2013




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Product Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Ukraine beverage market

Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Economic growth started to slow; fears of a new economic crisis, possible devaluation and high inflation are widespread concerns amongst Ukrainians.

What are the key drivers behind recent market changes?
Q4-13 was the fifth quarter of economic recession in the country. Ukraine remains one of the 'leaders' among countries with the highest default risks.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Ukraine beverage industry and want more detail and analysis on this data. Canadean's Ukraine Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest2014 forecasts

An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined

Volumes for Q42013 vs Q42012, Provisional2013 volumes, moving annual totals (MAT) and latest 2014Forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.

This quarters special focus is on Functional and Flavored Waters

Key Market Issues
Declines were monitored in the most important soft drinks categories during Q4-14. Only the energy drinks market continued to demonstrate stable growth, supported by recently launched affordable domestic brands.

Despite a good harvest, the fear of another financial crisis, coupled with lack of trust in the government to improve the economic situation, contributed towards the decline in confidence levels. Lower confidence levels may also negatively impact on the durables market, as well as foreign and domestic investment activity.

Investment activity in Ukraine continued to decline and the business environment in Ukraine is still rather unfavorable. Political instability at the end of the year seriously increased political and economic instability in the country.

In Q4-13, the Ukrainian government refused to accept tight requirements of the International Monetary Fund, and declined a possible IMF loan. Instead of further cooperation with IMF and other international organizations, the Ukrainian government approached its main foreign partner, Russia, with request of financial aid. However, this external support will not be able to support the growth of the national economy.

Key Highlights
Volumes of Private Label sales are increasing. Most of leading retailers in Ukraine have reported increased sales in Q4-13.

Only the energy drinks market continued to demonstrate stable growth, supported by recently launched affordable domestic brands.

Popularity of NFC juice products is growing, with all market leaders introducing their own variants.