United Kingdom Quarterly Beverage Tracker Report Q4 2013




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Product Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the United Kingdom beverage market

Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
GDP increased by 0.7% in the fourth quarter of 2013. The largest contribution to the increase came from the services sector, which increased by 0.8%. The increase in GDP followed growth of 0.8% in Q3 2013. In the latest quarter there was widespread growth, with increases in three of the four main aggregates. Output increased by 0.5% in agriculture, 0.7% in production, 0.8% in services and decreased 0.3% in construction.

What are the key drivers behind recent market changes?
October was particularly bad, opening with showers and spells of rain, but also mild in most areas. A vigorous autumn storm affected the southern UK early on the 28th with widespread impacts, mostly due to damaging gusts of wind, particularly in south-east England. Four people were killed, in Kent, Watford and west London. Over 600,000 homes were left without power and there was severe travel disruption as train services were suspended, flights were reduced, fallen trees and standing water blocked roads and ferry services were cancelled.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the United Kingdom beverage industry and want more detail and analysis on this data. Canadean's United Kingdom Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest2014 forecasts

An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined

Volumes for Q42013 vs Q42012, Provisional2013 volumes, moving annual totals (MAT) and latest 2014 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.

This quarters special focus is on Functional and Flavored Waters

Key Market Issues
The Consumer Prices Index (CPI) - the headline measure of inflation - grew by 2.0% in the year to December, down from 2.1% in November. This means that a basket of shopping that cost 100.00 in December 2012 would have cost 102.00 in December 2013. The largest contributions to the fall in the rate came from prices for food and non-alcoholic beverages and recreational goods and services.

Storms hit most of the UK during October and December, causing thousands of pounds worth of damage and leaving many without power.

There were mixed fortunes for Private Label products, with share losses in packaged water, sports drinks and energy drinks, but reasonable results in squash/syrups.

Key Highlights
The unemployment rate for September to November 2013 was 7.1% of the economically active population, down 0.5 percentage points from June to August 2013. There were 2.32 million unemployed people, down 167,000 from June to August 2013.

GDP was 2.8% higher in Q4 2013 compared with the same quarter a year ago. GDP is estimated to have increased by 1.9% between 2012 and 2013.

The dairy category continued to be the star performer with sales up by 1% in Q4-13, driven mainly by white and flavored milks. The full year ended up 1% - the best performer within all commercial beverages.