How will retail trends influence the cosmetics market in Poland by 2019?
Report provides analysis and market development forecasts for 2014-2019.
What is the value of Poland’s overall cosmetics market? How much is each major segment worth? What do the latest expert forecasts say about market expansion over the next two years? Which companies captured the largest shares of the market and what are their plans for the future? What are the opinions of consumers with regard to leading cosmetic brands and shopping options available in the Polish retail cosmetics market?
The answers to these and many other relevant questions that cosmetics retail professionals are asking about this market are answered in the pages of PMR’s comprehensive report, Retail market of cosmetics in Poland 2014, Market analysis and development forecasts for 2014-2019. In addition, it supplies valuable statistics and analysis describing market value and the distribution network structure operating within this market.
This innovative document also highlights the future prospects for the cosmetics retail industry in Poland and provides consumer feedback on products, prices and shopping preferences, obtained through examination of the results of a consumer survey conducted by PMR especially for use in this report.
Within the pages of this important document, readers will also find valuable data describing the macroeconomic situation in Poland and the most valuable channels of distribution in the country – from supermarkets and hypermarkets to discount and health and beauty chain retailers to online and direct sales. Find out the values of each key channel and cosmetic market segment as well and of the top selling companies engaged in retail sales in this market.
Consumer viewpoint as related to shopping preferences and levels of spending on cosmetics in Poland is explored, with emphasis on the favourite brands, stores and popular promotions used by retailers as well as opinions and habits with regard to the purchase and use of private label products.
This report describes market leading cosmetics retailers in Poland using detailed profiles that include corporate value, number of retail outlets, cosmetics sales totals and strategic outlooks for the years ahead. Discover the areas of the market where competition is most intense and gauge the overall competitive environment in Poland’s retail cosmetics industry.
Retail market of cosmetics in Poland 2014, Market analysis and development forecasts for 2014-2019 is a valuable tool for professionals engaged in retail sales, manufacturing or distribution of cosmetic products for sale on the retail market in Poland. Whether seeking an inside look at consumer preferences and spending habits, performing competition research and research in preparation for market entry, merger or acquisition transactions or surveying conditions on behalf of a government or industry organization, you won’t want to miss out on the latest market news and statistics, compiled with the usual attention to convenience and value used by the experienced professionals at PMR.
Table of Content
Executive summary 15
Findings of a survey of consumers purchasing cosmetics 27
Value of the cosmetics market 57
Major cosmetics retailers 67
Distribution channels 79
Overview of selected product segments 101
Cosmetic private labels 111
Advertising activity in the cosmetics industry 123
List of graphs 131
List of tables 134
About PMR 136