Published by Canadean, Asia Beverage Forecasts provides consumption trends 1999 to 2013 provisional and 2014 to 2019 forecasts for key beverage categories.
Introduction and Landscape
Why was the report written?
This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, sorghum beer, cider, spirits, wine, fortified wine, sake, rice wine, FABs, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).
What is the current market landscape and what is changing?
Rapid urbanization in Asia, particularly in China, India and Japan, is fuelling demand for beverages. Many consumers are enjoying more disposable income alongside economic growth. This is tempting more and more manufacturers into this region, attracted by its huge potential, where per capita consumption is often still low in global terms.
What are the key drivers behind recent market changes?
Manufacturers are reaching out to younger consumers via extensive marketing campaigns, which offer convenient products for 'on the go' lifestyles, particularly in soft drinks categories such as energy drinks and still drinks. Improved distribution and lower priced offerings have also impacted the region.
What makes this report unique and essential to read?
The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.
Key Features and Benefits
Data for 28 individual beverage categories, covering historical trends (1999-2013 provisional and 2014-2019 forecast provided in excel).
Data measures in million litres and litres per capita
Supporting analysis for the individual beverage categories
Asia Beverage Forecasts includes data tables for 14 markets: China, Hong Kong, India, Indonesia, Japan, Kazakhstan, Malaysia, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam , plus a regional balancer.
Supporting text for 10 markets.
Key Market Issues
Across the region, as consumers are becoming more health conscious, packaged water and bulk/HOD water is experiencing significant growth. Furthermore, the growth rate of carbonates is slowing in some parts of the region.
Natural disasters and a number of environmental issues throughout Asia in recent years are still having significant consequences for the growth of certain segments, with packaged water's share growing as the demand for clean water remains high.
A number of excise taxes have been placed on the sale of alcoholic drinks throughout the region which has slightly reduced the growth rate of alcoholic drinks, particularly those with higher alcohol content such as the spirits segment.
Consumption was significantly impacted by unseasonable weather, with the hotter summers in Asia leading to increased growth, notably within the carbonates, packaged water and beer categories.
Poor economic performance in particular areas of Asia resulted in a decline or slowing of growth in most categories, but especially in higher price categories such as juice drinks. Conversely, in countries in Asia that have experienced economic growth, there continues to be strong growth in consumption across the categories.
Thailand's government scheme to provide a tax rebate for first time buyers of cars was unexpectedly expensive leaving the purchasing power and disposable income of the middle-class severely diminished. As such, growth was limited in all categories.
The beer category continues to decline in Japan as a result of a lack of interest in alcoholic drinks as a whole by younger consumers. However, flavoured alcoholic beverages continue to grow as younger consumers favour sweetened alcoholic beverages rather than the bitter taste of beer.
Despite price increases at three times the inflation rate, India's coffee consumption rose by 4% this year thanks to the growing popularity of coffee lounges, premix vending machines and coffee machines at modern retail outlets
The dairy category as a whole maintained a 10% growth rate in the growing economy in China. Drinking yogurt saw the fastest growth amongst those categories with nearly 17% growth and a CAGR of almost 15%.
Sports drinks in Vietnam grew by 35% thanks to the increase in young consumers who love sports and outdoor activities. An increased number of fitness centers and gyms in cities demonstrate the growing trend of health and exercise in Vietnam.
Beverage Consumption Data Tables
Data Horizon 1999-2013P PROVISIONAL and 2014F-2019F FORECASTS
Measures: Volume (million litres), Population (millions), Litres Per Capita
ASIA: China, Hong Kong, India, Indonesia, Japan, Kazakhstan, Malaysia, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, Other Asia
For regions where it has not been possible to generate total market volumes by profiling each individual country we have taken a value judgement to arrive at a balancing Others figure. This is recorded as a separate entity, specific to the Region to which it belongs
Main beverage category groups: Soft (standard), Soft (extended), Beer, Spirits (standard), Spirits (extended) and Wines.
Individual beverage categories within each main group are as follows:
Soft (standard): Packaged Water, Carbonates, Juice (100% pure juice), Nectars (products with a 25-99% juice content), Still Drinks (<25% juice content), Squash/Syrups, Fruit Powders, Iced/Ready To Drink (RTD) Tea, Iced/Ready To Drink (RTD) Coffee, Sports Drinks, Energy Drinks. Packaged Water excludes all water sold in large containers of >10 litres
Soft (extended): Bulk/HOD Water, Dairy Drinks (White Milk, Flavoured Milk, Soymilk and Cultured Dairy Drinks including Drinking Yogurt and Fermented Milk combined), Hot Coffee, Hot Tea
Beer: Beer, Sorghum Beer and Cider
Spirits (standard): Spirits (excludes Fortified Wine and Flavoured Alcoholic Beverages (FABs))
Spirits (extended): Flavoured Alcoholic Beverages (FABs), Fortified Wine, Rice Wine and Sake
Wines: Wine (Still and Sparkling combined)
ASIA: China, India, Indonesia, Japan, Kazakhstan, Malaysia, Philippines, Singapore, Thailand, Vietnam
Categories covered where applicable:
Iced/Rtd Tea Drinks
Iced/Rtd Coffee Drinks
Global Beverage Forecasts - Methodology