Published by Canadean, Middle East North Africa Beverage Forecasts provides consumption trends 1999 to 2013 provisional and 2014 to 2019 forecasts for key beverage categories.
Introduction and Landscape
Why was the report written?
This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, sorghum beer, cider, spirits, wine, fortified wine, sake, rice wine, FABs, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).
What is the current market landscape and what is changing?
Unrest in the region following the Arab Spring has slowed the rate of commercial beverages growth but the outlook is forecast to be positive.
What are the key drivers behind recent market changes?
Despite price increases observed in the carbonates category, which has not favored consumers during political unrest in certain regions, the category is expected to observe an increase in growth. Growth in packaged water due to hot and dry climate and increase in consumer health awareness, particularly in Saudi Arabia.
What makes this report unique and essential to read?
The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.
Key Features and Benefits
Data for 26 individual beverage categories, covering historical trends (1999-2013 provisional and 2014-2019 forecast provided in excel).
Data measures in million liters and liters per capita
Supporting analysis for the individual beverage categories
Canadean's Middle East North Africa Beverage Forecasts includes data tables for 11 markets in Middle East and North Africa.
Key Market Issues
Currency fluctuations negatively impact the import market by raising prices. Weaker currencies, such as the Rial or Dinar, are especially vulnerable due to the lack of established counter and stabilizing mechanisms. The Soft Drinks category would be disproportionally impacted due to its international nature.
Continued political turmoil and change in the region, Egypt's second coup in five years for example, creates an atmosphere that can make producers, especially international players, slightly more hesitant to invest.
In the past few years there have been a number of civil conflicts or unrest, such as in Libya or Syria, which has caused the displacement of populations into different countries which will impact on consumption habits. Whether these are permanent changes is yet to be seen.
After continued growth in pilgrims attending, Hajj saw a steep decline in 2013 due to the effect of the MERS virus. Although this may be a less of a factor going forward a setback of this magnitude may require a recovery of many years even considering the importance placed on Hajj by Muslims globally.
Qatar will be hosting the 2022 World Cup and this cause an influx of foreign nationals for work and pleasure; this should influence and increase consumption at least for the short term.
Even the traditionally more mature categories such as Hot and Diary Drinks will see solid levels of growth throughout the forecast period.
Continued favorable climates in the region will positively influence sales of Soft Drinks, especially water based products, it also opens the door for Coconut water based products in the future.
ossible to generate total market volumes by profiling each individual country, specifically Central and South America, Asia, Middle East/North Africa and Rest of Africa, we have taken a value judgment to arrive at a balancing Others figure. This is recorded as a separate entity, specific to the Region to which it belongs
Main beverage category groups: Soft (standard), Soft (extended), Beer, Spirits (standard), Spirits (extended) and Wines.
Individual beverage categories within each main group are as follows:
Soft (standard): Packaged Water, Carbonates, Juice (100% pure juice), Nectars (products with a 25-99% juice content), Still Drinks (<25% juice content), Squash/Syrups, Fruit Powders, Iced/Ready To Drink (RTD) Tea, Iced/Ready To Drink (RTD) Coffee, Sports Drinks, Energy Drinks. Packaged Water excludes all water sold in large containers of >10 liters
Soft (extended): Bulk/HOD Water, Dairy Drinks (White Milk, Flavored Milk, Soymilk and Cultured Dairy Drinks including Drinking Yogurt and Fermented Milk combined), Hot Coffee, Hot Tea
Beer: Beer, Sorghum Beer and Cider
Spirits (standard): Spirits (excludes Fortified Wine and Flavored Alcoholic Beverages (FABs))
Spirits (extended): Flavored Alcoholic Beverages (FABs), Fortified Wine, Rice Wine and Sake
Wines: Wine (Still and Sparkling combined)
Categories covered where applicable:
Iced/Rtd Tea Drinks
Iced/Rtd Coffee Drinks
Middle East North Africa Beverage Forecasts - Methodology