Traditional Toys and Games - US - April 2014


#196771

234pages

Mintel

$ 3996

In Stock

Shoppers are looking beyond price and are willing to pay a slight premium in exchange for quality and a great toy-shopping experience. Toy buyers’ pre-planning stage, an essential part of shoppers’ path to purchase, is an important opportunity to actively engage children and adults. Brands and retailers could leverage children's ‘pester’ power and the recommendations of friends/family via various advertising mediums (eg TV spots, online ads, social media, etc) to generate additional buzz and influence kids’ ask factor.