Feminine Hygiene and Sanitary Protection Products - US - May 2014


#205077

173pages

Mintel

$ 3995

In Stock


Growth of feminine care products has been minimal in recent years, as the market is up against several challenges. Women are having fewer, lighter periods, contributing to declining usage of sanitary protection, specifically tampons. However, an aging population and increased interest in cleansing products bodes well for the category. Innovations in shopping and delivery can also boost user interest.