Alcoholic Beverage Drinking Occasions - US - May 2014


#206272

175pages

Mintel

$ 3996

In Stock

Alcoholic beverage consumers, particularly Millennials, are constantly looking for innovative offerings to improve on their drinking occasion experiences. However, consumers’ diverse drinking preferences are challenging brands to keep their consumers coming back. Category crossover innovation and at-home beverage recreation can help integrate brands in multiple locations and new occasions.