The Quarterly Beverage Tracker: Germany report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in the Germany beverage market. Providing detailed analysis, factors influencing demand, the challenges faced by the industry
Brewers are expanding into the soft drinks category as it is helping them to diversify risk and use free brewing capacities.
A good quarter for energy drinks as there was a considerable increase in growth for Q1 2014 vs Q1 2013
Promotions and TV adverts played a big part for the increase of sales for different categories
Although there was warm weather there was slight decline for soft drinks due to the late offset of Easter in 2014
This report offers comprehensive details analysed for the beverage market for Germany, offering data information and market forecasts. The report identifies the key drivers for any changes noticed by professional consultants. In particular this reports provides in-depth analysis for the following:
Volumes for Q1 2014 vs Q1 2013, Provisional 2014 volumes, moving annual totals (MAT) and latest 2014 forecasts are provided for each individual beverage category.
All forecasts included supporting text on quarterly performance and forecast assumptions.
More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors.
Significant activity in the quarterly beverage tracker is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.
Identification of new products , detailing owners, operators and branding
Designed for clients who wish to understand the latest trends in the German beverage industry and want more detailed data and analysis
Canadeans Germany Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
This report will give the user confidence to make the correct business decisions based on a detailed analysis of the beverage market in Germany
In the current climate of economic uncertainty and market volatility, companies need to know about more than just data
This report provides a complete overview of all commercial beverage consumption trends, the latest market developments and an economic mood indicator