The Quarterly Beverage Tracker: Mexico report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in the Mexican beverage market. Providing detailed analysis, factors influencing demand, the challenges faced by the industry.
The implementation of a new tax on sweetened beverage categories has impacted the price, and therefore sales, of many beverage categories in Q1-14
Various pricing strategies were seen in the industry in order to reduce or avoid the new special tax
Iced coffee showed an outstanding performance, mainly in the modern channel, driven by Lala Caf