Quarterly Beverage Tracker: Serbia




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The Quarterly Beverage Tracker: Serbia report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in the Serbian beverage market. Providing detailed analysis, factors influencing demand and challenges faced by the industry

Key Findings
Consumption was up for Serbia in Q1-14 overall, with warmer weather than average and a slight GDP increase contributing factors
Packaged and bulk/HOD water volumes saw significant growth; consumers losing faith in the tap water system in some regions, due to accumulations of algae
Iced/RTD coffee drinks have seen an increase of 6%, albeit from a small base, in part due to the recent introduction of a more convenient packaging type, the (ambient) aseptic PET
A new regulation allowing fruit pictures to be shown on still drinks, has resulted in a 5% category growth, with many products being relaunched

This report offers a comprehensive and detailed analysis of the beverage market in Serbia, with data information and market forecasts. The report identifies the key market drivers across all major drinks categories. In particular, this reports provides in-depth analysis for the following:
Volumes for Q1-14 vs Q1-13, provisional 2014 volumes, moving annual totals (MAT) and the very latest 2014 forecasts are provided for each individual beverage category
All forecasts included supporting text on quarterly performance and forecast assumptions
More granular data is provided for the carbonates category, with data split by regular vs low calorie, and by key flavors
Significant activity in the soft drinks industry is covered, including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news
Identification of new products , detailing owners, operators and branding

Designed for clients who wish to understand the latest trends in the Serbian beverage industry and want more detailed data and analysis
Canadeans Serbian Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
This report will give the user confidence to make the correct business decisions based on a detailed analysis of the beverage market in Serbia
In the current climate of economic uncertainty and market volatility, companies need to know about more than just data
This report provides a complete overview of all commercial beverage consumption trends, the latest market developments and an economic mood indicator