The growing importance of high energy efficiency and low carbon emissions has prompted worldwide governments to develop policies for EVs (electric vehicle). Since 2008, the Chinese government has made great efforts to promote EVs through policy support. As of 2013, EV sales in China reached around 14,600 units. Although the share is less than 1% of China's total vehicle sales, the figure has been on the rise. As a leading EV vendor in China, BYD has developed battery technologies and other key technologies for electric power systems. The company has targeted the enterprise market with a focus on public transport. This report analyzes BYD's EV business model, product offerings, and technological development, along with its future challenges and opportunities.