Nappies and Baby Wipes - China - June 2014


#210254

265pages

Mintel

$ 3990

In Stock

Over the past five years, the nappies and baby wipes market has experienced staggering growth, driven by rising awareness of babies’ personal hygiene and the convenience seeking lifestyle, which increasingly makes disposable baby products daily essentials. Despite strong growth, the market for nappies and baby wipes has not reached full penetration in urban areas covering tier one to tier three cities, marking potential for further expansion in urban and rural areas. The government’s relaxation of the one child policy along with the expansion of online retail and modern trade channels will continue to support the growth momentum.