Poland Beer Market Insights


#212526

116pages

Canadean

$ 9194

In Stock


The Beer Market Insight Poland report contains detailed analysis for the Polish beer market up to and including 2013, with forecasts for 2014. Company, brand, packaging, and distribution volume data is provided plus value data by distribution channel. Text analysis reveals the drivers behind the data.

Synopsis

Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.

Section 1: Market Context 

A summary of the external conditions and factors which impact on the beer market

  • Market Context
  • Market Environment
  • The Consumer Palate
  • All Commercial Beverages
  • Legislation and Taxation
  • Market Parameters Tables
  • Legislation and Taxation Tables 

Section 2: Market Background Briefing 

A brief history of brewing in the country proving context to current market structure

Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation
  • Brand Analysis
  • Private Label/Private Label Producers
  • New Products and Photo Shots
  • Market Structure
  • Brewers
  • Packaging Trends
  • Channel Analysis
  • Market Valuation and Pricing
  • Distribution Trends
  • Beer Pricing Tables
  • Beer Data Tables

Section 4: Brewer Profiles

A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013

Data is segmented by the following attributes in Beer Market Insight reports;

Brand;

  • Alcoholic Strength
  • Beer Type
  • Brand
  • Brand Owner
  • Brewed In
  • Calorie Rating
  • Country of Origin
  • Geographic Scope
  • Geography
  • Local Operator
  • Local Segment
  • Modus Operandi
  • Price Segment
  • PL indicator
  • Trademark Brand

Distribution;

  • Off-premise 
  • Off-premise sub channel
  • On-premise 
  • On-premise sub channel
  • Price Segmentation

Packaging;

  • Pack Material
  • Pack Type
  • Pack Size
  • Refillable Indicator

Reasons To Buy

The Market Insight Poland Beer report shows that the progress being made by specialty beers illustrates that Polish Consumers are open to new ideas thereby allowing brewers to look for different ways to increase their individual sales in a stagnating beer market.

Key Findings

  • A small market decline followed the year of the2012 Euro football championship held in Poland
  • Beer mixes are the new craze in the shift towards speciality beers
  • The premium priced market grew, not only in share, but also in volume