World Cigarettes Malaysia focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Malaysia, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.
The Malaysian cigarette market is characterised by a large and growing non-duty paid market which currently accounts for some 35% of the total, equivalent to 8.5 billion pieces.
The market is dominated by the multinationals, led by BAT; its Dunhill brand accounts for almost half the market. The company leads the premium sector which is large in Malaysia, accounting for around thre- quarters of sales in 2012. JTI is the leader in the value-for-money segment, with Winston its leading brand.