World Cigarettes Vietnam focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Vietnam, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.
Duty paid cigarette sales are currently approaching 100 billion pieces: four times 1990 levels. Contraband accounts for a further 20%, bringing the total up to around 123 billion pieces, equivalent to total per capita consumption of around 1,360 pieces.
With no majority-owned private cigarette manufacturers permitted, the market is dominated by Vinataba. While the share of its own brands is in decline (48% share in 2011), those of foreign brands produced under licence is growing, led by those from BAT and Imperial.