Smoking tobacco Australia provides an in-depth and strategic analysis of the market for RYO/MYO tobacco markets. The report establishes market size and structure, analyses trends and developments for the last 13 years with forecasts to 2022. Detailed information is provided on consumption trends, grey market, product availability and development, retail pricing, taxation rates and structures, manufacturer positioning and share, brand ownership and share, national production and trade data and trends, key operating constraints and future potential, including forecasts.
Despite an ever-tightening regulatory and fiscal approach towards tobacco consumption, the Australian HRT market continues to display growth with 2012 seeing a 2.7% increase with hand rolled cigarettes now accounting for almost 11% of overall cigarette consumption. Since 1990 sales of manufactured cigarettes have almost halved to just under 19 billion pieces.
There has been a strong movement towards smaller packs in the HRT market with 25g packs accounting for a third of purchases in May 2013, these having largely replaced 30g packs. However, despite rising prices the market is dominated by premium and mainstream brands which account for 88% of the market.