Smoking tobacco Austria provides an in-depth and strategic analysis of the market for RYO/MYO tobacco markets. The report establishes market size and structure, analyses trends and developments for the last 13 years with forecasts to 2022. Detailed information is provided on consumption trends, grey market, product availability and development, retail pricing, taxation rates and structures, manufacturer positioning and share, brand ownership and share, national production and trade data and trends, key operating constraints and future potential, including forecasts.
In 2012, the Austrian hand rolling tobacco market grew for the ninth consecutive year, reaching 579 tonnes, equivalent to 767 million cigarettes. Competition is intense with the top three players accounting for a combined 74.8% of the market. BAT's Pall Mall is the leading brand family and is progressively growing share, as is Imperial's JPS, while more traditional brands, including Samson, Maverick, Drum and Van Nelle, are losing share. Growth is expected to continue over the coming decade with volume expansion of some 52% compared with an 11.8% contraction in the manufactured cigarette sector.