Smoking tobacco France provides an in-depth and strategic analysis of the market for RYO/MYO tobacco markets. The report establishes market size and structure, analyses trends and developments for the last 13 years with forecasts to 2022. Detailed information is provided on consumption trends, grey market, product availability and development, retail pricing, taxation rates and structures, manufacturer positioning and share, brand ownership and share, national production and trade data and trends, key operating constraints and future potential, including forecasts.
The French HRT market has expanded every year since 2000 and in 2012 amounted to just under 8,500 tonnes, equivalent to 129.3g per head.
JTI's takeover of Gryson has greatly boosted its profile in this sector in France, having added some 20% to its market share. It now stands some 7.3% ahead of PMI which led the market in 2011. By virtue of the takeover JTI now owns the leading brand family,Fleur du Pays, and also the Orlando, Domingo, Broutteux and Arizona brands which it sells alongside its own number three ranking Camel brand and also Winston.