Smoking tobacco Germany provides an in-depth and strategic analysis of the market for RYO/MYO tobacco markets. The report establishes market size and structure, analyses trends and developments for the last 13 years with forecasts to 2022. Detailed information is provided on consumption trends, grey market, product availability and development, retail pricing, taxation rates and structures, manufacturer positioning and share, brand ownership and share, national production and trade data and trends, key operating constraints and future potential, including forecasts.
Smoking tobacco accounts for approaching a quarter of tobacco product sales in Germany and HRT accounts for 96.3% of smoking tobacco sales. The market is fragmented and increasingly competitive and is also characterised by the presence of a large private label sector (with Turbo the leading brand), this accounting for 27.9% in 2012, although this is down from 37.7% in 2003. The leading players - Imperial, PMI and BAT - accounted for a combined 50% of sector sales in 2012.