Smoking tobacco Italy provides an in-depth and strategic analysis of the market for RYO/MYO tobacco markets. The report establishes market size and structure, analyses trends and developments for the last 13 years with forecasts to 2022. Detailed information is provided on consumption trends, grey market, product availability and development, retail pricing, taxation rates and structures, manufacturer positioning and share, brand ownership and share, national production and trade data and trends, key operating constraints and future potential, including forecasts.
Since 2008 the Italian market for HRT has grown more than three-fold to 3,650 tonnes with 49% growth projected for 2013. This dynamic growth is in no small way a result of 'the Chesterfield effect'. Only launched in the second quarter of 2011, Chesterfield achieved market leadership in 2012 with a 27.4% share, displacing the long-term sector leader, Imperial from market leadership.
While the manufactured cigarette market is projected to decline by 12.3% in the period to 2022, sales of HRT are forecast to rise by 179% to 10,200 tonnes.