Smoking tobacco Netherlands provides an in-depth and strategic analysis of the market for RYO/MYO tobacco markets. The report establishes market size and structure, analyses trends and developments for the last 13 years with forecasts to 2022. Detailed information is provided on consumption trends, grey market, product availability and development, retail pricing, taxation rates and structures, manufacturer positioning and share, brand ownership and share, national production and trade data and trends, key operating constraints and future potential, including forecasts.
Hand rolled cigarettes are a tradition in the Netherlands where smoking tobacco accounts for approaching 40% of the total tobacco products market and hand rolled cigarettes account for 46.7% of the 23.6 billion cigarettes smoked. However, over the past 10 years the sector has been in decline.
The market has traditionally been led by Imperial Tobacco although its share has been in decline for some years. Along with Germany, the market is characterised by a sizeable private label sector but also by a growing MYO sector which now accounts for over 18% of the total with PMI's L and M and JTI's Camel making strong progress in the past two years.