Smoking tobacco Sweden provides an in-depth and strategic analysis of the market for RYO/MYO tobacco markets. The report establishes market size and structure, analyses trends and developments for the last 13 years with forecasts to 2022. Detailed information is provided on consumption trends, grey market, product availability and development, retail pricing, taxation rates and structures, manufacturer positioning and share, brand ownership and share, national production and trade data and trends, key operating constraints and future potential, including forecasts.
The widespread popularity of snus, which accounts for some 48% of all tobacco products consumption, means that smoking tobacco is only a minor element in the overall market. HRT is, furthermore, in long-term decline, amounting to only 273 tonnes in 2012, the equivalent of just 341 million cigarettes or just over 5% of the total cigarettes smoked. The sector is expected to continue to decline over the coming decade, ending the period almost 25% below current levels. Although the manufactured cigarette sector is also set to contract, this is likely to be at a much slower rate, estimated at 6.3%