Smoking tobacco Switzerland provides an in-depth and strategic analysis of the market for RYO/MYO tobacco markets. The report establishes market size and structure, analyses trends and developments for the last 13 years with forecasts to 2022. Detailed information is provided on consumption trends, grey market, product availability and development, retail pricing, taxation rates and structures, manufacturer positioning and share, brand ownership and share, national production and trade data and trends, key operating constraints and future potential, including forecasts.
Hand rolled cigarettes are not very popular in Switzerland with these accounting for 5.3% of cigarettes consumed in 2012. There has, however, been significant growth in the sector in recent years. Again, the market is strongly contested and all the majors are present, led by Pschl. Number two player JTI has seen the benefit of its takeover of Gryson, this adding some 10.8% points to its share; in 2011 JTI ranked only 10th in the market. Former Gryson brands, Orlando and Fleur de Pays are popular brands in Switzerland.