Cigars and Cigarillos Denmark offers the very latest sector-by-sector analysis, providing an objective evaluation of the marketplace, including analysis of industry structure, product innovation, market and brand shares, taxation and legislation and forecasts to 2021. Comprehensive analytical interpretation of survey results highlights key issues and emergent trends currently shaping market developments.
Denmark is another cigar and cigarillo market dominated by STG. Its main competitor is PMI which surged to second ranking in 2012 following the launch of Skjold cigarillos in late 2011. Skjold is positioned in the value sector and has taken the 77 million piece cigarillo sector by storm, boosting sales by 32.2% in 2012 and by a forecast 14% in 2013.