Cigars and Cigarillos Germany offers the very latest sector-by-sector analysis, providing an objective evaluation of the marketplace, including analysis of industry structure, product innovation, market and brand shares, taxation and legislation and forecasts to 2021. Comprehensive analytical interpretation of survey results highlights key issues and emergent trends currently shaping market developments.
Germany is the largest market for cigars and cigarillos in Western Europe. The market features a large eco-cigarillo sector, these being popular as low cost alternatives to cigarettes. However, all this will change in January 2014 when the tax break will disappear. As a result of the importance of eco-cigarillos, the competitive landscape contrasts to that in other countries, with PMI and BAT leading overall due to their predominance in eco-cigarillos (40% and 20% shares respectively) despite their absence from classic cigars, a sector led by Dannemann.