Cigars and Cigarillos USA offers the very latest sector-by-sector analysis, providing an objective evaluation of the marketplace, including analysis of industry structure, product innovation, market and brand shares, taxation and legislation and forecasts to 2021. Comprehensive analytical interpretation of survey results highlights key issues and emergent trends currently shaping market developments.
The US market for cigars and cigarillos is the largest in the world with 2012 sales of 13.8 billion pieces. It has also been buoyant, with constant and sometimes substantial annual growth in sales since the mid 1990s. In April 2009 the tax advantage of small cigars was removed and the leading manufacturers converted their portfolios to larger cigars. The result was a complete change in the structure of the market and in manufacturer rankings. Swisher leads the market overall with over two-thirds of the small cigar segment (up from 32% in 2009) and 18.4% of cigarillos and large cigars (down from 28.4%). Its main competitor is Cheyenne, now absent from small cigars, but with just short of a fifth of cigarillo/large cigars now leads this sector.