Global, Regional and National Tobacco Players: Altria




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This report provides a unique and comprehensive analysis of the company Global, Regional and National Tobacco Players: Altria, including the corporate profile, organisation structure, financial data, and competitive positioning. The analysis also details the organisation's history, merger and acquisition activity, licensing agreements, brand portfolio, as well as an assessment of competitive performance, strengths and weaknesses and current and future strategies.

Altria, the holding company for Philip Morris USA, can be regarded as the world's fifth largest cigarette manufacturer, with global sales of cigarettes totalling 134.9 billion pieces in 2012, its share of the world market standing at 2.3%, albeit that this business is generated entirely from just one market: the USA.