Global, Regional and National Tobacco Players: British American Tobacco (BAT)


#214044

119pages

ERC

$ 4200

In Stock

Synopsis
This report provides a unique and comprehensive analysis of the company Global, Regional and National Tobacco Players: British American Tobacco (BAT), including the corporate profile, organisation structure, financial data, and competitive positioning. The analysis also details the organisation's history, merger and acquisition activity, licensing agreements, brand portfolio, as well as an assessment of competitive performance, strengths and weaknesses and current and future strategies.

Description
BAT is a UK-publicly quoted company with a considerable geographic spread of operations worldwide as well as integration upstream into tobacco growing. It is third ranked globally after the CNTC and PMI.