This report provides a unique and comprehensive analysis of the company Global, Regional and National Tobacco Players: Donskoy Tabak, including the corporate profile, organisation structure, financial data, and competitive positioning. The analysis also details the organisation's history, merger and acquisition activity, licensing agreements, brand portfolio, as well as an assessment of competitive performance, strengths and weaknesses and current and future strategies.
Donskoy Tabak is the largest Russian-owned manufacturer of cigarettes. The company was founded in 1850 by Vladimir Asmolov and is based in Rostov-on-Don. It ranked fifth overall with 7.5% of the 370 billion piece retail market in 2012, generating domestic sales of 27.8 billion pieces. Its share had been in decline, however, after bottoming out in 2006, the company recorded its first rise in share for some time in 2007 and has continued to build on this since.